Invictus Launches New Flagship: ST550
First Look: The New Invictus ST550 – Big Bow, Bold Styling
There’s something undeniably unique about Invictus. From their smallest tender to the new flagship ST550, the rounded, smooth Invictus shape is adverse to the modern edging of Vanquish, Pardo, VanDutch and Fjord. It makes them easy to spot.
Built in Borgia, a small town tucked into the southern coast of Italy, you would never expect the quality finishings delivered by Invictus. This is the quality you would only expect from the larger shipbuilding sectors to the north. Regardless of the source, the brand has been quietly building a day boat reputation across Europe for years—vessels between 28 and 55 feet—and now moving into the United States.
The Invictus TT460 proudly supports the recognizable, rounded shape of Invictus.
I first saw an Invictus back in 2021 on the Venetian Islands in Miami—this was long before the brand had any real U.S. presence. Even though I knew the company was young—Invictus was founded in 2015—the design was mature. There is a self-awareness I could sense in its shape that makes it look like a market thoroughbred, as if they’d been honing their lines for decades.
Fast-forward to 2025, and Invictus has just launched their largest model to date: the ST550, set to square off with the big boys like the Pardo 50, Wajer 55 and Vanquish 58.
Talkin’ standard specs
The ST550 is a 55’ day boat with an enclosed top deck, large bow seating area, and falling bulwarks on both sides of the aft cockpit. It sleeps 4-6 guests depending on layout, with a crew cabin in all layouts. The model is powered by twin Volvo Penta IPS 800s (or 950s) reaching a top speed of 35 knots.
Between the expanding aft cockpit and the large bow seating area, the top deck features two proper social areas.
The falling bulwalks setup an ultra-wide deck at anchor.
The salon can be altered to have couches port and starboard, moving the galley to the lower level (my preference).
The two-couch bow design of the ST550 makes it unique to all others at 55 feet.
What Stands Out on the ST550
First off, the bow layout (pictured above) is one of the biggest highlights. They’ve managed to create a full U-shaped lounge with an oversized sunpad that feels pulled straight from a much larger yacht—something like the Bluegame 74 comes to mind. The bow area is genuinely massive for this size class, and more importantly, it’s inviting. Whether you're out for a long cruise or just tied up at the dock with friends, the bow becomes a focal point—not just somewhere to lay out, but a real social space for large groups.
Then there’s the interior. Invictus took a bit of a different route here, and I think it works. Where a lot of competitors lean into light woods, whites, and breezy minimalism, the ST550 has a moody, rich aesthetic. Dark tones, luxe materials, and a more cocoon-like vibe. It feels high-end in a way that’s a little unexpected… and very welcome.
The master bed frame is a nice touch to warm the room.
A mixture of colors and textures is seen throughout the boat.
What Could Be Better
No boat is perfect, and the ST550 has a few quirks worth mentioning. There are three lower deck layout options, and they all include a crew cabin. That automatically limits the chance of having a proper full-beam master. For some owners, that tradeoff might be acceptable, especially if they’re running with crew. But on this boat, at this size, I don’t see crew sleeping on board enough to take up an owner’s most valuable real estate.
And speaking of layouts, I have to call out some odd language: the company refers to the forward cabin as a “full-beam master in the bow.” I’ve never heard of a “full beam master in the bow”. By definition, a cabin in the bow isn’t full beam. Anyway…
Something about the smooth design lines (from all angles) really piques my interest.
The Bottom Line
Even with those layout limitations, the ST550 is a strong debut for Invictus at the top of their range. I love the overall deck space, the hard top design, and transparently, the boat’s exterior as a whole. The ST550 offers something fresh in a market—a well-rounded enclosed day boat of a more subdued design profile. If you’re looking for something that feels custom, European and rich—without going up to the 60+ foot range—the ST550 could be a good fit.
The Invictus ST550 delivered to the United States is estimated to price—fully loaded—around $3,000,000.
As always, reach out if you're curious about the model. This one's worth a look.
About the Author
Reed Nicol is a licensed yacht broker with experience in all corners of the marine industry. He’s worked as an executive and sales director in yacht manufacturing and distribution, has structured commercial charter operations, and designed and executed notable refits. Read more about Reed’s marine journey, his love of helping 1st time boaters and his entrepreneurial spirit here.
Reed Nicol [Licensed FL Yacht Broker #11926]
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